SPUD.CA EMAILS

ABOUT
SPUD (Sustainable Produce Urban Delivery) is a grocery delivery service based in Vancouver, Canada. It was founded to provide a more sustainable and transparent grocery ecosystem, sourcing from local farms and artisans. I was part of the Design team from Oct 2020-June 2022 while living in Vancouver.

PROJECT
Like most ecom sites, we relied heavily on emails to market to our customers - this means multiple emails a week targeting different customers in several locations. I reworked the SPUD.CA header and footer - making it stand out more against our competitors and tried to create a constant flow of emails that people wanted to receive in their inbox.

CHALLENGE

These emails varied from last minute sales, weekly sponsored emails, seasonal promotions and everything in between.

  • Making sure each email felt different and not repetitive while sticking to the brand colours, themes and guidelines.

  • Ensuring customers could recognise ‘sales’ emails with limited time offers and deals to keep them interested.

  • Quick turnarounds - these emails were often created and sent out within a few days / 1 week, with products changing regularly.

 
 

BEFORE & AFTERS

Alice Davies